Reputation Marketing

Oli Digital’s Reputation Marketing

Protect & Grow Your Brand

You are searching for a particular product or service. You like what you see. What do you do next? You scan reviews and analyze the good, bad, and ugly feedback from people’s experiences with that business. This is no different from your customer’s journey.

For small business owners, this digital landscape can be both a land of opportunity and a minefield. With a striking 97% of consumers turning to online reviews before making a purchase, the impact of customer feedback on your business’s success cannot be overstated.

At OliDigital, we recognize online reviews hold immense power. Reputation management safeguards your brand image by proactively monitoring online mentions, addressing negative reviews promptly, and soliciting positive feedback from satisfied customers. We’ll help you build trust, attract new customers, and boost your bottom line.

Critical Benefits of Reputation Marketing in Numbers!

  • Trust Builders: BrightLocal says 93% of consumers read online reviews before purchasing. Positive reviews build trust and credibility for your business.
  • Decision Makers: According to Shopify, 87% of consumers say online reviews influence their buying decisions. Reviews can make or break a sale.
  • Negative Impact: Beware of bad reviews! Up to 86% of people hesitate to do business with a company with negative reviews. Address negative reviews promptly and professionally.
  • Word-of-Mouth Power: Online reviews hold similar weight to personal recommendations. 79% of customers trust online reviews as much as personal recommendations from friends or family.
  • Sales Boosters: Various Studies show that reviews can lead to a 15% to 18% uplift in sales. Positive reviews can significantly increase your sales.

Our Proven Process Designed to Protect
& Grow Your Business

At OliDigital, our advanced review management solutions are built upon the four foundational pillars of reputation success: vigilant Monitoring, prompt Response, strategic Outreach, and comprehensive reporting.

  • Monitoring: We diligently track and immediately receive alerts from over a hundred review sites, including Product Review, Google, Facebook, and many others, to maintain your online visibility.
  • Response: We ensure every review receives a prompt reply, showcasing your commitment to customer satisfaction. We also effectively turn negative feedback into positive engagement.
  • Outreach: Our targeted outreach campaigns encourage satisfied clients to share their experiences, enhancing your online reputation with high-quality reviews.
  • Reporting: Through your Dashboard Manager, you can receive comprehensive, auto-generated reports on your review activity for strategic insights with customisable alert settings.

We’re committed to cultivating and maintaining a stellar online reputation for your business. With OliDigital, expect a client-centric, transparent process consistently delivering results. Let’s take your brand to new heights!

Our 5-Star Customer Feedback Solutions
For Your Business!

OliDigital provides tailored customer feedback solutions with five customizable Feedback Modes to suit various business types and industries, integrating brand elements like logos and banners for a consistent experience, complemented by easy-to-use apps for everyday business integration.

Engage Immediately, Gather On-Site Feedback

Retail & Hospitality: Place a kiosk at the point of sale or service completion for instant reviews.
Example: A boutique store invites shoppers to rate their experience at checkout.

Personalized Outreach, Maximized Engagement

E-Commerce & SaaS: Leverage customer emails post-purchase or post-service.
Example: A software provider sends an email survey after a free trial period.

Instantaneous, High Open-Rate Feedback Collection

Mobile-First Services: Integrate text requests into the customer journey.
Example: A rideshare app prompts riders to rate their journey via SMS.

Tangible Prompts, Scannable Accessibility

Travel & Events: Utilize physical prompts for feedback at the experience’s end.
Example: A museum offers QR codes on brochures for visitors to review exhibits.

Interactive, Dedicated Feedback Stations

Healthcare & Professional Services: Set up a feedback station for detailed responses.
Example: A financial advisory firm provides a tablet for clients to evaluate advisory sessions.

Each mode capitalizes on specific customer touch-points to collect valuable feedback, helping businesses across sectors amplify positive experiences and proactively address concerns.

Let OliDigital tailor your customer feedback system to reflect the individuality of your business.

FAQ About Reputation Marketing

What do I do about negative reviews?

Encountering a negative review can be challenging, but it’s crucial to approach it with a constructive mindset rather than denial or frustration. Unless the review contains offensive language or demonstrates behavior that precludes a reasonable resolution, engaging thoughtfully is essential.
Be aware that 82% of shoppers look for negative reviews to gauge a company’s response. Your thoughtful engagement can significantly influence their perception.

Firstly, it’s vital to recognize the feedback with thanks, affirming your appreciation for all forms of customer input. Following this, you should ask how your business might improve or correct the issue, showing you’re actively pursuing customer satisfaction.

It’s also important to remember that your replies are public, viewed not only by the critic but also by a broader audience. Your handling of these reviews reflects your dedication to service excellence and can leave a lasting impression.

Engaging thoughtfully with negative feedback can also captivate potential customers. These customers often spend over five times more time on your websites, reading through these interactions. They are watching to see your commitment to issue resolution in real-time.

Moreover, excelling in your response strategy can differentiate your business from competitors, illustrating an unparalleled commitment to customer service.

Managing your online reputation professionally is more than damage control—it’s a strategic component of your digital presence, almost like a superpower in the modern online marketplace.

How can I keep track of online reviews about my business?

Navigating the world of online reviews is essential since, according to BrightLocal’s findings, 93% of consumers delve into local business reviews. Keeping an eye on what’s being said about your business online is crucial, as it shapes the perception of your prospective customers. Attempting to monitor reviews independently can be overwhelming, and without the right tools, you might miss out on the whole picture. That’s why partnering with a professional service like Oli Digital becomes indispensable for your business’s growth trajectory. We’re here to safeguard your online presence, proactively manage your reputation, and nip any issues before they escalate.

Is it important for my small business to engage in reviews?

A significant 89% of customers take the time to read how local businesses engage with their reviews. This interaction is not just a mere exchange; it’s a fundamental aspect of managing your online reputation. The efficacy of your review management strategy multiplies when you promptly address customer feedback.

When your responses to reviews reflect genuine care and transparency, they not only showcase your business’s ethical standards but also signal your dedication to customer service—a quality highly valued by today’s discerning consumers. Moreover, such engagement can bolster your local search engine optimization (SEO). According to the Google Local Rankings survey, customer reviews could influence more than 15% of how Google assesses and ranks your business.

Even with flawless SEO strategies propelling you to the forefront, poor reviews can overshadow your efforts and diminish your visibility. Remember, reviews command attention. Climbing to the top tier of search results is only half the battle; the customer sentiment reflected in your reviews truly influences your brand’s perception. Vigilant reputation management is the key to securing a sterling first impression, dramatically increasing your likelihood of closing a sale.

Can reputation marketing help me get more ‘real’ positive reviews?

Absolutely! It’s a common concern among business owners that an influx of positive reviews might be perceived as inauthentic or artificially generated. In reality, some companies seek endorsements from personal networks to counteract a few negative remarks, which is not a viable long-term approach. It’s well-known that dissatisfied individuals are more inclined to post a negative review than those who had a pleasant experience, potentially skewing the public’s perception of a business.
Here’s where Oli Digital steps in. Our reputation management services are designed to organically cultivate genuine positive feedback from your delighted customers. We don’t just stop at managing your reviews; we proactively implement strategies that:

  • Encourage your contented clientele to voice their positive stories.

  • Make the process of leaving feedback straightforward and accessible.

  • Respond to all reviews, positive or negative, promptly and professionally to demonstrate your business’s dedication to customer satisfaction.

By executing these tactics, we aim to construct a more accurate and positive online portrayal of your business, tipping the scales in favor of the many positive interactions that may not have been shared otherwise. Let Oli Digital champion your brand’s narrative, turning your customers’ satisfaction into your next glowing review.

Take Control of Your Digital Reputation

Click to Transform Your Customer Feedback Into Business Success!