What is PPC Digital Advertising Exactly?
PPC (pay-per-click) marketing is the Super Power that traditional advertisers wished they had. PPC digital advertising allows you to reach your ideal customers when they’re actively searching or buying online. We create targeted ads on platforms like Facebook, Instagram, LinkedIn, and Google, and you pay when someone clicks on your ad. It’s a fantastic way to drive high-quality traffic to your website and generate leads and sales quickly.
Here’s what PPC Ads can do for your business:
Get Noticed When It Matters: With Google Ads, you can catch the attention of potential customers exactly when they’re searching for what you offer. It’s a pay-for-performance model, so you only pay when someone clicks on your ad. Google Ads is the top PPC platform, making up around 73% of all PPC’s spend, helping you drive website clicks and business calls efficiently.
Bring Back Website Visitors: Re-Targeting is a strategic way to re-engage the estimated 95% to 98% of users who visit your site but don’t convert on their first visit. Focus your ad spending on people who have already shown interest in your products to enhance your ROI.
Stand Out in Searches: Google Shopping Ads are highly visible, appearing at the top of search results and accounting for 76% of retail search ad spend. They include vital product details like images, prices, and merchant names are highly effective at converting, and target shoppers who are ready to make a purchase.
Cost-Effective Campaigns for Sales and Leads: Create impactful Facebook Ad campaigns to boost sales and leads, often at a lower cost than Google Ads. Target your ads to users based on their interests and demographics on a platform with over 3.1 billion active users monthly. This includes all the Meta Platforms: Facebook, Instagram, WhatsApp & Messenger. Facebook alone recently registered over 2 Billion active daily users. It’s great for generating leads, increasing brand awareness, driving website traffic, and direct sales.
Maximize Your PPC Performance: OliDigital offers PPC audits to help you understand the performance of your current PPC campaigns. If you’re wondering how to improve your ROI, whether through our management or on your own, we’re here to assist.
We’re here to help! Our team is dedicated to outstanding customer service and quick responses. Need assistance or want to schedule an appointment? Just contact OliDigital – we’d love to hear from you!