Pay-Per-Click (PPC) Digital Advertising

Supercharge Your Leads & Sales

Instant Leads with Powerful PPC Ads

What is PPC Digital Advertising Exactly?

PPC (pay-per-click) marketing is the Super Power that traditional advertisers wished they had. PPC digital advertising allows you to reach your ideal customers when they’re actively searching or buying online. We create targeted ads on platforms like Facebook, Instagram, LinkedIn, and Google, and you pay when someone clicks on your ad. It’s a fantastic way to drive high-quality traffic to your website and generate leads and sales quickly.

 

 

Here’s what PPC Ads can do for your business:

  • Instant Leads: Reach new customers actively searching for your products or services online.
  • Ideal Audience: Get laser-focused targeting based on demographics and interests.
  • Measurable ROI: Track your results in real-time and see exactly what's working.
  • Business Velocity: Boost your website traffic and conversions rapidly.
  • Bring them back: Retarget visitors who have clicked on your content, ads or shopping cart.
  • Help Organic SEO: Test keywords, market verticals, and gain insights for expanding organic SEO strategies.

Here are Some Ideas for Your PPC Strategy

Google Ads

Get Noticed When It Matters: With Google Ads, you can catch the attention of potential customers exactly when they’re searching for what you offer. It’s a pay-for-performance model, so you only pay when someone clicks on your ad. Google Ads is the top PPC platform, making up around 73% of all PPC’s spend, helping you drive website clicks and business calls efficiently.

Re-Targeting

Bring Back Website Visitors: Re-Targeting is a strategic way to re-engage the estimated 95% to 98% of users who visit your site but don’t convert on their first visit. Focus your ad spending on people who have already shown interest in your products to enhance your ROI.

Shopping Ads

Stand Out in Searches: Google Shopping Ads are highly visible, appearing at the top of search results and accounting for 76% of retail search ad spend. They include vital product details like images, prices, and merchant names are highly effective at converting, and target shoppers who are ready to make a purchase.

Facebook Advertising

Cost-Effective Campaigns for Sales and Leads: Create impactful Facebook Ad campaigns to boost sales and leads, often at a lower cost than Google Ads. Target your ads to users based on their interests and demographics on a platform with over 3.1 billion active users monthly. This includes all the Meta Platforms: Facebook, Instagram, WhatsApp & Messenger. Facebook alone recently registered over 2 Billion active daily users. It’s great for generating leads, increasing brand awareness, driving website traffic, and direct sales.

PPC Audits

Maximize Your PPC Performance: OliDigital offers PPC audits to help you understand the performance of your current PPC campaigns. If you’re wondering how to improve your ROI, whether through our management or on your own, we’re here to assist.

Experience the Oli Digital Advantage

Our Proven Process for PPC Success

  • Streamlined Account Setup: Get your campaigns up and running smoothly, saving you valuable time.
  • Targeted Keyword Research: Reach the right audience with laser focus, attracting high-intent customers.
  • Uncover Your Competitors' Secrets: Gain a strategic advantage through in-depth competitor analysis.
  • Actionable Analytics & Goals: Track performance, measure success, and optimise for results.
  • Compelling Campaign Design: Craft high-converting campaigns that resonate with your target audience.
  • Conversion Tracking & Optimisation: We don't just drive traffic, we ensure it converts into sales or leads.
  • Expert Bid Management: Maximise your return on ad spend with precise bidding strategies.
  • PPC Cost Control: We manage your budget efficiently, ensuring every dollar delivers results.
  • Track Valuable Calls: Gain insights into phone inquiries with our call tracking integration.

FAQs About PPC Marketing

How much does PPC Ads cost?

The cost of PPC advertising can vary depending on the industry and how competitive the keywords are in your strategy. To start, advertisers set a budget for their campaigns and only pay when someone clicks on their ad. The price per click can range from a few cents to several dollars, depending on the keywords and competition. At OliDigital, we charge a management fee based on factors like ad spend and the number of channels and campaigns in use.

How long does it take to see results with PPC?

The beauty of PPC is its speed. You can start seeing results very quickly, often within days or weeks of launching your campaign. This is the crux of this type of strategy.

Do I need a special design team for PPC?

Nope! We handle everything for you, from creating the ads to managing the campaigns and tracking the results.

Will PPC Advertising help my small business?

PPC advertising can help Small businesses to connect with specific audiences and boost website visits. PPC campaigns are ideal for those seeking quick outcomes as they can be set up swiftly, bringing immediate traffic to your site. Many small businesses successfully take advantage of PPC advertising to drive traffic to new websites or to take advantage of very specific opportunities. For example, a Pool shop may want to create particular campaigns to immediately attract new customers before the start of the summer season. A Distributor may want to launch a new product in the market by placing it in the areas where their audience are hanging online.

What if I’m already doing PPC marketing?

Great! Whether you are doing it yourself or you have been using another agency, we are more than happy to audit your strategy and results and see if we can add value. It never hurts to get another perspective. A fresh strategy may be a good idea, and often is.

No obligation, no pressure. We’re happy to help!

Reach Out To Us

We’re here to help! Our team is dedicated to outstanding customer service and quick responses. Need assistance or want to schedule an appointment? Just contact OliDigital – we’d love to hear from you!

Please enable JavaScript in your browser to complete this form.